Tracking performance is critical to the success of any advertising campaign. But what does tracking actually entail, and how can it help roofers sustain and increase success on PPC campaigns? These are all questions that Free Roofing Leads can answer.
Key Google AdWords Terms Include:
Click Through Rate (CTR):
Measures the rate at which users click on your ad upon viewing it
Cost Per Conversion (CPC):
Tracks the cost of each converted customer
Cost Per Click (CPC):
Measures the cost of each click your ad receives
Quality Score (QS):
Grades the quality and relevance of your ad and corresponding landing page
While there is such thing as over-analyzing data, these metrics paint a straightforward and useful picture of your campaign’s performance. Too often, roofers fail to properly track performance, which leads to a negative return on investment. Launching a campaign is only step one of the PPC process, a fact that companies too often ignore. To really maximize revenue on a pay per click campaign, regular measurement and analysis is required. As a roofing contractor, you probably don’t have the time or resources to incorporate this kind of tracking. Free Roofing Leads is here to solve that problem for you. We will handle every aspect of your Google Ads campaign.
While some roofing contractors are hardheaded, and want to handle every aspect of the business themselves. The truth of the matter is, there just isn’t enough time in a day to run a roofing company and manage a PPC campaign. Contractors who attempt to do both end up wasting valuable marketing dollars on half-hearted campaigns. Free Roofing Leads has years of experience working with contractors just like you and has the unique knowledge to execute the perfect PPC campaign.